Part of the event "Welcome Our Sea - The catch quality lands at Trapani". A massive communication campaign sponsored by GAC (GROUP ACTION COAST) "Towers and the Coast Tonnare Trapanese" through the use of various tools (posters, website, TV commercials, radio, viral marketing, newsletters, social networks, press, events) to spread the brand "Our Sea "the brand of territorial caught the local navy Trapani.
Among the scheduled events: Friday, December 18, at 10:30 am, at the Palazzo Riccio Moran, in Via Garibaldi 89 in Trapani, a final conference presentation "The collective mark Mare Nostro: Sustainability and quality of the catch of the local navy Trapani ", which will see the participation of institutions, journalists, producers, restaurant owners, fishermen have joined.
Among the actions planned: Vito Damiano, president of GAC "Tonnare Towers and the Coast Trapanese", John Basciano, vice president of GAC "Tonnare Towers and the Coast Trapanese", Dario Caltabellotta, general manager of the Regional Department of Mediterranean fishing, Giuliana Genco, coach Rina Services SpA, Christmas Amoroso, President of Fish Producers of Trapani, Mario Maltese, President of ´ Organisation of Fish Producers of Trapani and the Egadi Islands, Gianfranco Brown, professor of Semiotics and director of the master in "Culture and Communication of taste" at the University of Palermo. Fabio Pace moderator, journalist. Goal of the presentation is to illustrate the characteristics of the brand and to allow anyone who wants to receive information on joining.
The promotional activities will continue with the "Sea to our Dinner": the evening of 18 December, from 19.00 to 23.00, you can enjoy a menu of local seafood at special prices in participating restaurants.
"Sea Fish Market in our" information initiatives on the brand "Our Sea" within the fishmongers where members will be able to immediately buy the fish brand.
It will be possible to know the list of caterers and fishmongers on site www.marenostrotrapanese.it and you can follow the updates on our Facebook page Sea Catch Local Marine.
Focus on the brand "Our Sea".
The brand "Our Sea" is the mark Territorial established to qualify the fish that was harvested by fleets operating in the Trapani area served by the GAC "Tonnare Towers and the Coast Trapanese" foundation that works to promote sustainable development in the fisheries of territories of Trapani, Erice, Valderice, Custonaci and San Vito lo Capo. Operators through adherence to brand undergoing a voluntary certification with periodic checks to establish a process of maintaining and improving quality.
Fish products of these navies want distinguish itself not only as valuable raw materials but as products that interpret the entire history of the Trapani area, its maritime tradition, the quality of products, operators of the fishing industry.
The mark identifies territorial fish products Trapani through recognition of the following: - Sustainability - Quality - Storage - Traceability - Inspection and Warranty
PLACE OF THE EVENT
COMMENT "MARE NOSTRO - LOCAL MARINE FISH"
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