The islands of Sicily for the first time together at ITB Berlin. An event that marks the beginning of a journey that could soon change the way we understand the tourism promotion for the small island of Sicily.
The tourism districts are slow to start but the islands of Sicily and the islands are proposed already in a unified manner on the international stage.
The German for some of these islands is an important market to consolidate. For other serves as an interesting pool of potential users, from which to draw copiously for the months of low season.
Although this year the German reservations in Sicily proceed a bit slowly, there is a significant appreciation from international operators for the brand "islands and archipelagos of Sicily." A proposal that takes advantage of the increased popularity of the name Sicily, accostandolo to the peculiarities of certain effect of small islands.
"A strong brand through which enhance the special characteristics of islands and archipelagos Sicilians can only increase our prospects of tourism development," said Christian Del Bono, president of Federalberghi Aeolian Islands of Sicily Minor. "We believe, he added, that the public-private partnership - initiated through the tourist district and continued with other programming tools such as the negotiated LAG - is emerging, with growing conviction, the path that will lead to an overall marketing strategy of Product tourist islands of Sicily ".
This identifies the strengths of some cross-cutting issues, such as high naturalness, sea and land, the rich historical-cultural values of the gastronomic and traditional products. The small islands, in the collective, especially for foreign customers and operators, representing a single product to be sent to those wishing to get involved from the undisputed charm of the original tender and full of meanings for a conscious use of the local attractions.
Satisfied with the Head of Tourism of Favignana, Vito range, present at the fair with local councilors and Francesca Antonino Maiorana Gammino "is an important prelude to other promotional activities that we hope to soon turn through the tourist district of the islands" . The same opinion, the municipal administration of Lampedusa who believed in the initiative, participating in the construction of the stand of 32 square meters, edited by journalist and publisher Aldo Natoli.
Source: Federalberghi smaller islands of Sicily - Aeolian Islands Federalberghi.
PLACE OF THE EVENT
COMMENT "ISLANDS OF SICILY IN BERLIN"
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