After the (re) launch of the brand Air One, Alitalia think of a new market segmentation. He mentioned yesterday the director of the group, Rocco Sabelli, speaking during transmission "9 o´clock" Radio 24, led by Oscar Giannino. The idea of the study is to create a "product ad hoc" to serve the provincial airports, those currently characterized by the flow of passengers carried by low-cost airlines. "Wrongly, has given way to low cost," said Sabelli, according to which they should be countered on the market, on the supply and cost: "Of the regulatory issues must be others to deal with," or the Italian and European authorities . Not without some kind of collaboration with local authorities, Alitalia could replicate, after a few years, the one that was in the old group Alitalia Express: that a company ´regional´, specializing in the short haul, with a fleet of agile " aircraft with 100 seats, "as indicated yesterday Sabelli. It should be noted that today, on the 156 aircraft of various categories, Alitalia has 17 aircraft seats 70-90 (Embraer and Bombardier) used especially in relations between Italian cities. Sabelli has indicated "Bologna, Bari, Genoa, Trapani, Verona, Sicily, Sardinia" as the city on which intensify the activity. The intention would be to increase the supply with a closer network of point to point links (already Italian airports are served by Alitalia 25). And the competition of low cost? Sabelli emphasizes a strong point of the new Alitalia: "The cost per seat per kilometer is 7 cents compared with 10 scheduled airlines and traditional against the low cost of 5-6 cents." A competitive level so when you consider that the service offered by Alitalia is not "by hand" like, for example Ryanair. On March 28, meanwhile, will debut the "new" Air One based at Malpensa airport, from where you can fly to Bari, Catania, Palermo, Naples, Brindisi, Lamezia Terme, Trapani, Alghero, Olbia, but also to Cairo, Tirana, Tunis , Palma de Mallorca, Ibiza. Air One has already "over 120-130 thousand reservations, a good response - observed Sabelli - which means that the positioning is correct, although we will need months to see if the success will be underpinned." As for the crisis that has hit companies in 2009, Sabelli reported that "did not spare neither long nor short-medium range, which indeed had a higher decrease in the value (20% vs. 10%). So - he continued - the conclusion that the short-medium range is in crisis is not correct in the short to medium term. Enjoy the luxury of an exclusive positioning over the long haul is not a choice strategically and economically sustainable, "he said. The right choice, according Sabelli, is to differentiate the products: "The short-medium range as the product of mass and niche along."
Source: The Journal
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