But what has all of Sicily as they want as a set? So much so that the spot of a notorious North cheese is turned Martina Franca, but the writing appears on TV Erice, so that makes Roberto Benigni's Oscar-site inspections in Ragusa for his new film. Montalbano will be the effect, that Sicily will also be sold and is selling well, in fact companies are competing for the most beautiful and fascinating locations. Last in order of time, the IDB (Confectionery Industry Belper, 20 million annual turnover), famous for nougat Condorelli.
The IDB has staked everything on the Sicilian and has secured a combined effort of some of the best artistic and entrepreneurial minds of the island. It involved the actor Leo Gullotta, historical testimonial of the company (23 years of advertising together), the designer Marella Ferrera, who created the wonderful costumes and, of course, Giuseppe Condorelli, Chief Executive of the IDB. The spot is titled "The selfless" and was created by Armando Testa Group. Leo Gullotta, in a tuxedo, surrounded by an environment that builds on the 'Leopard' in front of a mirror the nougat tastes with delight, exclaiming, "one for you and one for me" and ends up eating them all yourself. "Of course we need to communicate well - says Giuseppe Condorelli - but is above all to convey the company's core values and the area in which it is rooted." And for that, for the first time in the history of the IDB, the spot was filmed in Sicily, exactly Bagheria, in the ancient halls of Villa Palagonia. "The choice - continued Condorelli - is linked to new communication strategy of the company, more and more projected to enhance the art of Sicilian pastries.
Fonte: corriere.it
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